Branding is simple... but not easy.
A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, fonts, voice) are created to effectively communicate a company’s personality and its product value to potential customers, helping build brand recognition, association and loyalty.
The results, from Noah's to Quiznos, Musco to Collabrus, and Goodwill to DotGreen, are just some of the most lasting, memorable, and engaging visual symbols in the marketplace today (easy for me to say).