User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
Say what?! Simply put, the user experience needs to be eye-catching, engaging, intuitive, and easy. From a disruptive headline, to a captivating image/video, it needs to capture someone's attention and hold it...
It’s simple... But, not easy.