A few months ago, two of my friends, both in need of a new challenge, started making cheese. And when they asked me to design a brand identity and label for them, I smiled with approval. Now, they can't produce their cheeses fast enough - selling to all the swankiest restaurants in the Bay Area (i.e. Chez Panisse) and the Wine Country (i.e. French Laundry). Go BoHo, Go!